Data is your most valuable commodity – use it well

The evolution of new digital propositions and services is creating valuable opportunities for firms and customers alike. However, while these new products and services can help resolve issues, they also present challenges.

Managing data and using it to its full extent can prove a challenge for many firms, especially those who may not have the specialised analysts on hand to make sense of often overwhelming amounts of data.

Data analysis and interrogation is especially important when it comes to remediation projects. Firms need to quickly identify populations affected by an issue if they are to mitigate damaging complaints surges and deliver solutions that suit your customers.

Analyse and Optimise

We define the most appropriate method for identification based on your risk appetite around the confidence level you need. Full audit trails provide evidence of all activity completed in line with the data analysis plan.

We use data transformation where needed to reduce the risk of poor outcomes resulting from data inaccuracies, gaps or inconsistencies. We have a range of technologies available to analyse data in any format, including unstructured communication or legacy information.

Why Huntswood

  • Obtain a comprehensive view of the data you hold, and the way your customers interact with your business, providing a clear roadmap to improvement
  • Significantly reduce time and resource costs by employing advanced data-management systems
  • You will be able to use your new-found understanding of data to kick-start or optimise various operations that will boost your standing with your customers and regulator
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The Complaints Outlook 2022

Actionable insight for every stage of the complaints journey



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The whole Huntswood team has proven to be professional and efficient within every work stream presented to them, with the biggest asset of the team being their versatility while still maintaining above expectation performance.

Head of Retail Innovation Team, leading UK retail bank

The project has run incredibly smoothly, which reflects great planning and great commitment to pro-actively resolve any issues … Good collaborative planning was at the heart of the operation. It primarily ensured our customers received an outstanding service but also helped us convey confidence to regulator and all the internal stakeholders.

Operations Director, leading UK merchandise retailer

Huntswood is able to handle rapidly changing priorities and react quickly to our needs and also challenge us on proposed course of action and the implications involved.

Senior Manager, Customer Service Recovery, leading UK retail bank

Our challenge … has been extremely demanding and Huntswood has had to deal with a rapid upsizing of the ongoing engagements, taking the number of deployed staff from an initial 16 to 174 in a very short space of time. The hassle-free experience has been testament to Huntswood’s organisational and management skills.

Senior Manager, Customer Service Recovery, leading UK retail bank