RESEARCH REPORT: IMPROVING TRUST IN FINANCIAL ADVICE
Produced in partnership with the University of Exeter and the University of Surrey
We have conducted a research study with 1,535 customers which highlights the importance of trust and its positive impact on consumers’ intention to purchase advice.
Our report covers the following:
- What is 'advice'?
- What is 'trust'?
- The 'advice gap'
- Customer research findings
- Improving trust in financial advice (introducing the academic research)
- How to improve purchase intention in a multi-channel world