Corporate culture has always been high on the regulatory agenda. However, in recent years we have seen increasing focus on the link between culture and conduct. Firms need to be able to provide assurance to stakeholders, customers and regulators that their culture is fit to support strategic objectives and good customer outcomes. Being able to evidence a strong understanding of your culture (monitored on a regular basis) and that a transformation plan is in place is crucial.

The power of understanding culture goes far beyond the regulatory imperative. Culture underpins organisational performance through whichever lens you choose to examine it: commercial, customer, conduct or employee engagement. A strong culture aligned to the strategic vision of a firm will facilitate the effective delivery of short and long-term business objectives.


Our end-to-end culture assessment and transformation approach is modular and can be tailored to meet the needs of your business. We can evaluate your current culture and help you articulate what changes are required for your firm to achieve its business objectives.

Our assessment approach has three key components:

  • Board and Executive Assessment: to provide a self-assessment of current organisational culture and an articulation of the desired culture
  • Huntswood Assessment: creating an in-depth review of culture from the perspective of employees through focus groups, management information, process review and cultural observations
  • Gap Analysis: by mapping the results of each assessment, we identify any misalignment between current and desired culture


We use the insights gleaned from our assessment to build your cultural transformation plan.

This plan will set out the key steps required to achieve and embed the desired culture in the most effective and sustainable way. The plan may involve:

  • Defining new ways of working and behaving through alignment with processes and systems
  • Articulating the leadership, behaviours, skills and culture to bring it about

The plan will establish vitally important benchmarks to measure and evidence the success of the transformation.


Our organisational development approach aligns strategy and capability.

We start by putting in place the structures, processes and systems needed to create change. We tangibly impact organisational effectiveness by:

  • Helping staff to gain the skills, knowledge and tools they need to do the job well
  • Involving them in the change process
  • Promoting high performance (as evidenced through financial returns, high quality services, high productivity, continuous improvement and staff well-being)


Key Benefits

  • Support the delivery of commercial objectives by ensuring cultural alignment to strategy

  • Connect workforce to organisational vision and inspire them to realise it

  • Deliver the right outcomes by ensuring customer strategy is reflected in organisational culture


Why Huntswood

Our approach makes culture tangible by creating a statistical map of your culture supported by anecdotal evidence, actionable insight and practical solutions to affect change

Our culture and change experts have consultancy and in-house experience driving cultural change, combined with deep understanding of the regulatory agenda

Our approach is based on contemporary academic thinking around business psychology and behavioural science